At Fusion, the women make up 100% of clients. Fusion's target clients are women who are unbanked, living in rural & semi-urban areas, belonging mainly to the marginalized community, whose annual household income falls below Rs. 1, 00,000 in rural and Rs. 1, 60,000 in urban areas. These clients are engaged in various kinds of small businesses such as livestock, carpentry, vegetable selling, small shops, transportation, and much more. The financial support are provided to the women either to improve their existing enterprises or to set-up new enterprises. Some of these clients are true entrepreneurs – they enjoy creating and running their own businesses.